Agency of the year and Beer Co Design Agency Brand Opus, entered the 2012 Badger Ales Collector’s Edition into the Pack Design of the Year category. With a shortlist that included some of the industry leaders and a couple of newcomers, the judges finally made the decision of who to win the prestigious awards, and we are pleased to announce our Collector’s Edition won!
Building on the brand’s unique and ownable ‘Countryside’ positioning, BrandOpus refreshed the Badger identity to emphasise the rural roots of the brand. The brand identity now features a badger leaping, sending leaves flying, with the brand name itself integrated within the shape of the animal’s body. BrandOpus positioned the brand identity within a countryside inspired framework, creating clear and consistent brand architecture, whilst the central space allows the flexibility to demonstrate quirky traits of each of the ales within the range. The core range is represented by a series of illustrated animals, designed to reflect the characters of the ales, whilst the higher ABV ‘ales to savour’, are brought together by depictions of countryside pursuits in deep jewel colours.
Here’s what the judges had to say “What Badger Ales offers here is in fact more than an excellent packaging design. It provides your consumer with a fantastic experience; therefore it was a clear winner in this category”.