The ceremony, hosted by BBC business correspondent Simon Jack, gave the opportunity to celebrate the significant impact design can have on business success. This year a record number of winners were recognised in the awards across a range of disciplines from packaging to product design.
Beer Co design agency, Brand Opus, came away with 3 awards including a Bronze for the Hopping Hare re-design in 2011 – the first of the Badger range to be launched in new design. Since it’s re-launch, Hare gained new listings in Tesco and Sainsbury which took it to the 16th fastest selling single bottled ale in UK Grocery Multiples within year 1 alone.
N.b. The DBA Design Effectiveness Awards are one of the only industry awards entered jointly by the client and design agency, the submissions must demonstrate design’s tangible effect on a client’s business