The sales elite public house winner for 2011 – 2012 was the Black Horse in Iver Heath, Buckinghamshire . The ‘headless chickens’ donated all of their tips to the company’s annual charity, which is Naomi's House & Jack's Place.
'Headless Chicken Day' is now in it's second year. It involves a team from the Brewery taking over the running of a managed public house for the day. The pub is always the winner of the previous years ‘Sales Elite Award’.