Jamie and his team have worked extremely hard to improve their guest offering and have created a fantastic unique selling point in the form of Voodoo-Q, a New Orleans style BBQ smokehouse, in the Upton Inn car park. This fantastic idea optimises space for the summer months, bringing in more guests and providing something a little different within the local area. The menu consists of many authentic smoke-house dishes including pulled pork, homemade slaw and brisket chilli.
Jamie has worked with the BP Marketing team to create a bespoke marketing plan, undergoing an extensive competitor analysis including price ranging, promotion and market segmentation. Jamie has operated closely with the Global Group to create a whole host of new marketing materials as well as XA Digital to design a new fully integrated website. Well done to the whole team for all of your hard work, it certainly seems to be paying off!