|
15 October 2008 - Fursty Ferret's captured in a can
 One of Badger’s most successful real ales, Fursty Ferret has recently been launched in 500ml cans in 300 Tesco stores throughout the UK. Brewers, Hall & Woodhouse, first brewed Fursty Ferret as a seasonal cask ale in the summer of 2003 and it was so successful at the bar, it was soon bottled to make it available to a wider audience. Now Fursty Ferret, which is the fastest growing bottled ale brand in the UK’s top 20 at plus 27% , continues to works its way up the ladder, but this time in a can.
'We wanted to add to our canned ale range as we consistently overtrade in this sector with Tanglefoot. Ferret is our number one selling single bottle and so it will be very interesting to see how Ferret in a can is received. Research has confirmed what we suspected; that consumers buy bottles and cans for different occasions, so we don't anticipate significant cannibalisation within the Badger brand. Watch this space as the journey of Fursty Ferret continues!' comments Rick Payne from Hall & Woodhouse.
As with all Badger beers, there’s a tale behind the name, and in the case of Fursty Ferret, the story just gets better and better. Here’s the potted Fursty Ferret history...
When in decades past the idyllic country home of Miss Rose Gribble became a local inn, legend has it that the inquisitive local ferrets frequented the pub's back door on a mission to sample its own reputed brew. In their honour it was named Fursty Ferret. Fursty Ferret was hugely popular, with demand by far exceeding supply and the capability of the micro brewery. In the summer of 2003 Hall & Woodhouse started brewing Fursty Ferret (4.4% ABV) and it soon became a favourite cask ale in pubs throughout the South and South West. Following this success, later in the year, Fursty Ferret was bottled and became one of the best selling bottled ales in UK supermarkets. Five years later, Fursty Ferret is being captured in a can.
For more information please contact:
Contact: Rick Payne
Telephone: 01258 452141
Email: richard.payne@hall-woodhouse.co.uk
 View other press releases
 |
General & Trade Enquiries
For general or trade related enquiries please select the relevant link below:
|
|
