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18 May 2009 - Everyone could win a Landrover with Badger Ales
Badger Ales is launching an on-pack competition to win a brand new Land Rover Defender during June and July 2009.
“The competition, which will be running across all multiple retailers, aims to promote trial and increase purchase across the bottled Badger ale range and to encourage consumers to join the Badger Sett Ale Club. Badger Sett members are the first to know about new products and receive updates about the latest Badger promotions”, comments Rick Payne, Brands Marketing Manager at Hall & Woodhouse.
Over two million bottles of Badger Ale and Cider will carry a special competition code on collarets, which when entered on line, could mean lucky winners win a brand new Land Rover Defender.
Consumers simply need to match 10 badgers with their correct 10 kennels in the correct order to win. In addition, each entrant will get 50p off their next purchase of bottled Badger Ales and Cider.
Hall & Woodhouse, based in Blandford, Dorset is the largest regional family brewer of premium ales in the UK. Under its well respected brand name of Badger, it produces some of the Country’s most distinctive bottled ales and has a record five Tesco Drinks Awards under its belt. Badger bottled ales have grown 11 fold in the last decade and boast just over 10% market share of bottled ale in Multiple Grocers ; more than double the market share in 2000.
If you need a hand with the Badger Game, please email jo@vcgpromorick.com or call 0870 143 2694
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