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24 October 2007 - HALL & WOODHOUSE LAUNCHES NEW RANGE OF CASK ALE POINT OF SALE
HALL & WOODHOUSE LAUNCHES NEW RANGE OF CASK ALE POINT OF SALE
Hall & Woodhouse has launched a new range of themed point of sale promoting cask ales within pubs across the south of England.
Cask ale takes more care to look after then other drinks. Storage is crucial, and the skill and craftsmanship involved in cellar management adds to the value and taste of cask ale.
The special edition range sets out the case for charging a premium price point for cask ales, and tells the story of how Badger cask ales are crafted from grain to glass.
The new range includes:
Table mounted beer menus – telling the story of how cask ales are brewed, highlighting the unique flavours of Badger’s full range and matching each beer with recommended foods.
Chalkboards (A2) for wall or back bar mounting
Premium slate placemats (in sets of six)
From Grain to Glass jigsaw drip mat sets
Rick Payne, Hall & Woodhouse Brands Marketing Manager, comments: “At Hall & Woodhouse, we believe that craft brewed cask ales should be a premium draft product, so we've developed this range of POS to communicate the time and craftsmanship that goes into brewing them.
“Badger cask ales are made from wholesome cereal ingredients, and we ensure that they retain all their natural goodness. It takes time to form real character, so we nurture our ales every step of the way.”
To order items from the range, contact Hall & Woodhouse’s sales team on 01258 486047.
For more information please contact:
Contact: Andrew Tapscott
Telephone: 01258 452141
Email: andrew.tapscott@hall-woodhouse.co.uk
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