Hall & Woodhouse has pledged to support the historic Badger Beers Chase at Wincanton Racecourse for the next three years, continuing its title as the longest running sponsor in horseracing.
The leading independent Dorset brewer has sponsored the feature race at the Wincanton for over 60 years since it began in the 1960s.
Mark Woodhouse, Family Director at Hall and Woodhouse, explained that his family’s interest in horses is one which goes back generations. Mark said: “We’ve always loved horses in the brewing industry, because we relied on horses to get our beer to the pubs and other trading outlets. This historic event has been part of the family for over 60 years and so it is only fitting that we continue to support the race due to our own vast heritage across the south.”
Hall & Woodhouse is a values-led business where its team are at the heart of everything it does. The annual race is an opportunity for the family business to celebrate with over 400 team members, Business Partners, suppliers, and members of the Hall & Woodhouse family to reflect on the year’s successes.
Anthony Woodhouse, Chairman of Hall & Woodhouse, explained: “The Badger Chase is a highly anticipated event for our team, and this year was even more special after we weren’t all able to come together last year due to the ongoing health crisis.
“With an estate of around 170 pubs, it is extremely rare that we have the opportunity to come together on this scale with team travelling from our trading areas that stretch from Bristol to Exeter across to London and Brighton. It is therefore wonderful that we have this date confirmed in our team’s diary for at least the next three years.”
Jack Parkinson, General Manager of Wincanton Racecourse added: “We are delighted to continue working with the Hall and Woodhouse team for a further three years as they continue their sponsorship of the Badger Beer Chase.
“It is a fantastic achievement to have reached 60 years of partnership in 2021, and we are really looking forward to building on those years as we look ahead to the next.”